2023 is fast approaching and the event industry is no exception. We’re already seeing huge changes in the events industry and this is set to continue. From virtual events to in-person experiences, events have transformed in recent years and this is only set to continue into 2023 and beyond.
The event industry in numbers.
The event industry is predicted to reach a turnover of $2.3 trillion in 2023, and this is largely due to the growth of virtual events, immersive events, and concerts. Many events are now moving away from traditional, in-person experiences to virtual ones, and this trend is only set to continue in the coming years.
Greater audience reach.
Virtual events allow for greater reach and engagement, as well as the ability to create experiences that are customized to the individual. For example, virtual events can be tailored to a particular audience, and attendees can join in on the event from anywhere in the world. This is a huge draw for event managers, PR managers, and employer branding managers as they can reach a much wider audience and create events that are tailored to their target demographic. The home office era has drastically changed how work is done, making it more essential.
In-person events are still popular, and these will continue to be popular in 2023. Immersive events are gaining traction, giving attendees an unparalleled and interactive experience that fully immerses them in the festivities. These events offer a truly unique experience that is sure to be remembered. Concerts are also becoming back on track in popularity, as they allow for an enhanced experience, with interactivity and high-quality sound.
Team buildings are back on track.
Event managers, PR managers, and employer branding managers all have a part to play in the event industry in 2023. Event managers are responsible for creating a unique and memorable experience for attendees, and this includes ensuring that all the necessary elements are in place. From the location, thru food and beverages, decors, and games.
PR managers are also important, as they help to create a positive brand image and ensure that the event is seen and heard by the right people.
Employer branding managers are responsible for creating an attractive and memorable event experience, which helps to attract and retain top talent. By creating an event that is fun and engaging, the employer can create a more positive working environment and attract top talent. By creating a memorable event, HR also creates a stronger connection with current and potential employees. Now after two years of minimal spending in the field of team building the focus is tailored to mental health and corporate spirit.
Focus on mental health and well-being.
Mental health is an important topic that deserves attention. Too often, people don’t think of mental health as something worth caring about. Unfortunately, this can lead to a lot of people not getting the help they need.
The trend of employers offering employee benefits that promote well-being has continued to grow in recent years. This is likely due to the growing awareness of the importance of well-being in the workplace, as well as the growing concern over employee health and well-being. Some of the most popular benefits that promote well-being include counseling, extra leave, flexible working, and medical coverage.
Counseling can be a great way to help employees deal with personal issues that may be affecting their work performance. It can also be a valuable tool for employees who need help managing stress and managing their emotions. Extra leave can be a great way to give employees a break from their work schedule. This can help them to recharge and come back to work refreshed. Flexible working can allow employees to work from home, from a different location, or at different times of the day. This can help to reduce the amount of time that employees have to spend traveling to and from work. Medical coverage can provide employees with coverage for medical expenses if they are injured at work. This can help to ensure that employees can get the medical treatment that they need if they are injured at work.
Overall, these benefits are likely to be very popular with employees and 2023 is not an exception.
Volunteers and Corporate Social Responsibility
Climate change is an important global issue that needs to be addressed. Corporations are increasingly recognizing the need to take action and are looking for ways to get involved. One way to get companies involved is to urge them to donate money or resources to charity. Another way is to have charity marathons or events where companies can donate money or products to charity. This will help to raise awareness of the issue and encourage companies to take action. Many of the employees participate in such events eighter as participants or volunteers. As the great Michael Jordan said:
“Talent wins games, but teamwork and intelligence wins championships.”
As we move into 2023, the event industry is set to continue its exponential growth. People are social animals and want to interact in the real world. Virtual events, immersive experiences, and concerts are becoming increasingly popular, offering attendees the opportunity to enjoy unique and exciting experiences. With the growing popularity of these events, it is clear that the event industry is evolving and adapting to the changing needs of its customers.
Photo by Aranxa Esteve on Unsplash