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The event industry is more than just a business: it is a way of life. Events are the perfect way for people and companies to communicate and share their knowledge with one another. But how will we shape 2022?
There are many trends that have come up in recent years, which are bound to continue in the future. Some of these trends are video conferencing, hybrid events, and digitalization.
You might be wondering what covid-19 is? It’s not just an event management trend for 2022, it’s also an event management prediction for 2022! Covid-19 predicts that by the year 2022, video conferencing will become more accessible via virtual reality.
Hybrid Events on the rise
Some of the advantages of holding hybrid events include:
- Extend your global reach;
- Save money because you’re essentially inviting a global audience;
- Organize events that are environmentally friendly;
- Data-driven tracking is available;
- Boost your event’s return on investment;
The effect of hybrid events by industry:
Education: When everything moved online, the education industry was the hardest hit. Children and instructors have adapted successfully to Google Classrooms and other technologies. Part of the student body has returned in person as a result of new event patterns. Half of the population remained online. Graduation ceremonies, open days, and career fairs will all be part of this hybrid reality. Graduations, for example, may necessitate a sophisticated hybrid paradigm. This is so that classmates can feel like they’re graduating together. Job fairs and open days, on the other hand, can be scheduled in advance.
Internal Meetings: According to a survey, 41% of employees desire to work entirely from home. Organizations will need to adjust to meetings that cater to both online and in-person attendees as a result of this event trend. For this kind of situations, a light hybrid model would be ideal.
Large gatherings, such as those at conferences, will be unlikely. The actual venue can be replicated using 3D designs and virtual settings. People who are online can feel as if they are physically present. In-person, booth hall arrangements can resemble those. Videos can be streamed live or on-demand. This is your chance to learn how your attendees behave and examine the data provided by the virtual environment. This will assist in making better-educated decisions for both online and offline situations.
Trade Shows and Exhibitions: E-commerce is more accessible in the virtual world. There is a greater potential to showcase oneself to a global audience for virtual trade events, product launches, and exhibitions. Exhibitors can show their items both in person and online thanks to hybrid realities. For folks who prefer to touch and feel their products rather than read about them online.
Safety is the priority
Health and safety rules are a major factor in event planning in 2022, whether it’s a hybrid event or a fully in-person event. Indoor mask mandates and maintaining social isolation will almost certainly continue. COVID-19 numbers will also determine where the event will take place.
This emphasizes the importance of timing and logistics. Consider the following points:
Go contactless
A way event planners will have to evolve around is how to keep the event contactless. New event trends dictate how technology adapts.
Onsite testing
One way to offer attendees peace of mind is to provide on-site lab tests. This will be particularly important for on-site staff and event personnel. If you plan to offer on-site.
Reminders about Safety
Reminders will be needed on a regular basis to ensure that guests follow protocol.
With nature in mind
There is a growing demand for environmentally friendly, sustainable events. Merchandisers, dealers, and suppliers all across the world are committing to more environmentally responsible business methods and events. According to Mark Bannister, the Technical and Operations Director for COP26, “we’re seeing huge support for a sustainable transformation in the events business as well.” Bannister’s main goal is to make an event carbon-neutral by using a circular economy, procuring responsibly, providing social value, and lowering the event’s carbon impact.
Make a “sustainability champion” for your company to promote and educate employees about sustainable projects and other environmentally friendly hotel and venue concepts. Provide corporate sustainability resources, tools, and information. When possible, renovate and replace venue machinery with environmentally friendly and sustainable appliances, create multiple clearly indicated recycling sites throughout the venue, and make a goal to incorporate renewable energy sources to support a portion of your venue’s operations.
